With an initial design brief discussed, reflective trigger words are used within Internet image finder fields to uncover related images. Based on ‘free associations’, further trigger words can become manifest and supplementary images may be revealed until a database of useful project reference images and words are collected. This method offers a process of generating further project concepts and ideas that were not immediately obvious.

The Internet’s ‘Google Images’ offers a new platform to quickly research and visualize thoughts and ideas over a diverse scale, perhaps faster than the resource of shifting through books in the library. I first started building these image databases as a useful design method during my years as a student architect within Cassandra Fahey’s architectural practice Cassandra Complex.