Studiobird is an award winning multidisciplinary practice realising bespoke projects in the fields of Architecture, Interior Architecture, Interior Design, Installation Art, Performance Art, Moving Im

Matthew Bird is an architect and artist who embraces an inventive process of reimagining ideas, symbols and materials to create interactive multifaceted worlds that offer meaning and complexity.

Experimental Architecture

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NAPOLEON PERDIS
CHAPEL
Retail Architecture
South Yarra, Melbourne

Lush. Brutal. Greco. Cosmic. Cinematic. Mojave. Napoleon Perdis Chapel is a cosmetics, lifestyle and academy retail universe donned in layers of experiential staginess.

01 - 03
LUSH. BRUTAL.
GRECO. COSMIC.
CINEMATIC.
MOJAVE.

This project throws caution and perceived spatial fashions to the wind. By meshing the eclectic desires, lifestyle and dreamworlds of both the client AND the practitioner into a spatial transformation of this tenancy, the interior claims a new kind of spatial practice that is not afraid to add more to retail branding and the interpretation of commercial goals. The project is not content to greenwash its sustainable credentials – materials and objects have primarily been sourced from vintage, antique and private collections already in existence. Upcycling, refashioning and big box hardware DIY strategies are privileged and at all times celebrated with equal luxury and attention to sensation as typically specified glamour retail details.

 

01 - 04

“Part showmanship and part show, Napoleon Perdis Chapel is a telescopic sequence of staged experiences that draw you deep into the interior space – through the cosmetics section, past the homewares and clothing, up the stairs and into the world of the make-up academy.”

“Tania Davidge, Inside Magazine”
01 - 05
Media
STAR TURN: NAPOLEON PERDIS CHAPEL
TANIA DAVIDGE
ARTICHOKE MAGAZINE

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It could be easy to trumpet the material experimentation, sustainable content or nontraditional delivery strategies of this project, but this interior truly innovates with a consideration of the emotional connection between client, practitioner and space – that is, how a provocative, hilarious and freewheeling relationship can interrogate and invigorate retail interior practice and create spatial JOY for all involved.

Collaborator
Charity Edwards
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01 - 05
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Shortlist for Napoleon Perdis Chapel
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01 - 05
FIRST & GROUND FLOOR PLANS
SECTION
01 - 02
Details

CategoryRetail Architecture, Installation Art, Interior Architecture, Interior Design

Location South Yarra, Melbourne

StatusCompleted

Year2018

CollaboratorsCharity Edwards & Harry Evans

PhotographyChristine Francis

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